I have found that people buying paintings for relatives usually have a very specific thing in mind when they set out shopping. It is very rewarding to find just the right painting for a space that really needs it. Sometimes color is the only consideration.
Content is also very appropriate to consider. If you are buying a painting for someone that has very distinct tastes, it is important to keep that in the forefront of your mind. The painting of a rooster might be great for one relative but not for another.
Size constraints need to be taken into account when buying paintings for relatives. If your Aunt Eloise lives in a small apartment, buying a painting for her that takes up an entire wall is not a good idea. It is a good idea to take a look at the place the painting will go before purchasing one.
Color can be a big factor in the buying of a painting. If the color clashes with your relative’s décor, they will probably not be very excited about hanging it. If the color is just right, it will hang on their wall for a very long time.
Religious themed paintings are difficult to buy for friends, but easy to buy for relatives. More than likely, you know what religion your relatives adhere to and what symbols are most relevant to it. Jewish symbolism is lost on a Christian family and vice versa.
Choosing to buy paintings for relatives based on the artist’s previous work is also a good method of finding great art. If your relative already has purchased art from an artist that they like and that they hang prominently in their home, then it is a safe bet to buy another piece from the same artist.